How to ensure that the design of labels and daily chemical stickers matches the product and meets the needs of consumers and manufacturers at the same time?
Publish Time: 2024-06-20
1. In-depth understanding of products and target marketsProduct characteristics: Understand the types, functions, uses and possible usage environments of daily chemical products. This helps determine the material, size, shape and durability of label stickers.Target market: Study the age, gender, purchasing habits and consumer psychology of target consumers. This helps determine the design style and color selection of label stickers, as well as the information that needs to be emphasized on the label.2. Design stageClearly convey product information: The label should clearly indicate the product's name, specifications, production date, shelf life, ingredients, uses, usage methods, precautions and other key information. This information should be in concise and clear language and easily recognizable fonts to ensure that consumers can quickly obtain the required information.Design style matches the product: The design style of the label should be coordinated with the product characteristics and brand image. For example, for high-end skin care brands, the label design can adopt a simple and elegant style; while for children's care products, the label design can be more lively and interesting.Consider color psychology: Color plays a vital role in label design. Different colors can convey different emotions and information. Therefore, when choosing the color of the label, the influence of color psychology should be fully considered, and the color that matches the product characteristics and the psychology of the target consumers should be selected.3. Material and process selectionChoose the right material: Choose the right label material according to the characteristics of the product and the use environment. For example, for daily chemical products that need to be waterproof and oil-proof, you can choose a material with waterproof and oil-proof properties.Consider environmental protection and sustainability: When choosing the material of the label, its environmental protection and sustainability should be considered. Recyclable and degradable materials should be given priority to reduce the impact on the environment.Optimize the printing process: Use advanced printing processes and technologies to ensure the printing quality, clarity and color accuracy of the label. At the same time, optimizing the printing process can also improve production efficiency and reduce costs.4. Consumer testing and feedbackConduct consumer testing: Before formal production, conduct consumer testing to understand consumers' acceptance of label design and usage experience. Make necessary adjustments and improvements based on the test results.Collect consumer feedback: Collect consumer feedback through market surveys, questionnaires, etc. to understand their views and suggestions on label design. This helps to continuously optimize label design and meet consumer needs.5. Manufacturer needsConsider manufacturing costs: While meeting design requirements, manufacturing costs must also be considered. By optimizing the design and selecting appropriate materials and processes, manufacturing costs can be reduced and product competitiveness can be improved.Comply with regulatory requirements: Ensure that label design complies with relevant regulations and standards, such as product safety standards, environmental regulations, etc. This helps avoid potential legal risks and market access barriers.Through in-depth understanding of products and target markets, careful design, selection of appropriate materials and processes, consumer testing and feedback, and meeting manufacturer needs, comprehensive consideration and implementation of multiple aspects can ensure that the design of label daily chemical stickers matches the product and meets the needs of consumers and manufacturers.
